Post by account_disabled on Dec 19, 2023 12:21:23 GMT 3
Our person is already aware of this situation and begins to become more and more interested in content that has exactly the solution to what he is looking for. The content for the conversion stage needs to be more seductive, richer and deeper, as it will serve as the entry key to the dialogue with your person: their email or contact. as tips and advice to solve a problem. Ebooks, webinars, and video tutorials are some examples of rich content you can use to get information exchanged with yourself. Stage: Convert your leads into sales When we talk about the third stage of the purchasing process, we are referring to the moment in which our leads are considering purchasing our product or service and are ready to generate a sale.
If we have drawn up a strategy, from the discovery stage, reaching the Special Data third stage of the process will not be difficult. At this stage, your communication needs to be even more assertive. The types of content that you can work on here can be more focused on the specific topic in which your person was interested: extra bonus, latest news or news. When your lead is really interested in purchasing, content such as price tables and spreadsheets about the products they are looking for can be quite useful. You will be feeding that lead, until your person already recognizes you, not only as a company providing some service or product, but also as an opinion leader, whom you trust thanks to the content acquired.
You will be in constant communication with your person until you reach the ideal point to generate a sale. Stage 4: Build customer loyalty and increase margins Your person has already purchased, but the process is not finished yet. Now your person is a client of yours. He came all the way to get here and so, you need to make his experience with your brand a positive one. You need to continue that relationship with your customer, follow up and strengthen continuous communication, which is why the type of content that you can work on for your customers' loyalty stage is content related to their purchase. Special promotions for new exclusive products for customers are an excellent strategy to build customer loyalty.
If we have drawn up a strategy, from the discovery stage, reaching the Special Data third stage of the process will not be difficult. At this stage, your communication needs to be even more assertive. The types of content that you can work on here can be more focused on the specific topic in which your person was interested: extra bonus, latest news or news. When your lead is really interested in purchasing, content such as price tables and spreadsheets about the products they are looking for can be quite useful. You will be feeding that lead, until your person already recognizes you, not only as a company providing some service or product, but also as an opinion leader, whom you trust thanks to the content acquired.
You will be in constant communication with your person until you reach the ideal point to generate a sale. Stage 4: Build customer loyalty and increase margins Your person has already purchased, but the process is not finished yet. Now your person is a client of yours. He came all the way to get here and so, you need to make his experience with your brand a positive one. You need to continue that relationship with your customer, follow up and strengthen continuous communication, which is why the type of content that you can work on for your customers' loyalty stage is content related to their purchase. Special promotions for new exclusive products for customers are an excellent strategy to build customer loyalty.