Post by sakibkhan51 on Feb 28, 2024 12:34:31 GMT 3
You've probably heard of it too, but why is Shein on everyone's lips? If you are wondering what her success depends on, the answer is only one: marketing. Shein: how the famous e-commerce was born You've probably heard of it too, but why is everyone talking about Shein? We are talking about an e-commerce born in 2008 that focuses on BTC fast fashion. Developed as a brand in 2012, whose CEO is Chris Xu. Shein , was born under the name ZZKKO , as a drop shipping company. Its journey to becoming the company we know begins when the company decides to change sectors. He starts doing this when he buys new products for the first time from Guangzhou, the central hub for many Chinese clothing markets. Then the company was renamed "Sheinside" , and the market it aimed at was that of women's clothing.
It is precisely during these years that the company also becomes a brand. “Sheinside” finally changed its name to “Shein” in 2015, and thanks to Social Media marketing through collaborations with fashion bloggers on Facebook , Instagram and Pinterest it began to make itself known in the world, although it is still little known in China today. It had its boom during the Covid-19 pandemic, in fact in 2020 it achieved revenues of $10 billion, reaching 100% growth in sales. Last May 11th, Shein became the most downloaded shopping app in the Morocco Phone Number United States, surpassing Amazon . Today its value amounts to $47 billion. The reason for Shein's success The success that arose between 2020 and 2021 is linked to particular marketing strategies capable of attracting customers' attention. It is precisely for these reasons that you probably also know Shein. You will surely have heard of it or seen some of its advertisements on the main social networks. But what made this company so special, so much so that it surpassed various equally famous brands? The software Shein is the true proof of digital transformation . In fact, it uses very particular software based on artificial intelligence and deep learning .
This software works by using data to reduce errors in trend predictions. Its purpose is to show articles related to customers' interests by personalizing each individual experience. Data processing capability is accelerated by the adoption of machine and deep learning and is essential for forecasting sales. Like every retailer, it uses cookies and algorithms to monitor customer behavior and trends in real time, creating an automatic process that occurs intuitively. Ideas go directly to Shein's design team. Designs are passed to suppliers through the enterprise's central resource planning system , and if they become popular, production increases accordingly. The idea of fast fashion is nothing new to this industry, but this intuitive form of targeting and marketing certainly is.
It is precisely during these years that the company also becomes a brand. “Sheinside” finally changed its name to “Shein” in 2015, and thanks to Social Media marketing through collaborations with fashion bloggers on Facebook , Instagram and Pinterest it began to make itself known in the world, although it is still little known in China today. It had its boom during the Covid-19 pandemic, in fact in 2020 it achieved revenues of $10 billion, reaching 100% growth in sales. Last May 11th, Shein became the most downloaded shopping app in the Morocco Phone Number United States, surpassing Amazon . Today its value amounts to $47 billion. The reason for Shein's success The success that arose between 2020 and 2021 is linked to particular marketing strategies capable of attracting customers' attention. It is precisely for these reasons that you probably also know Shein. You will surely have heard of it or seen some of its advertisements on the main social networks. But what made this company so special, so much so that it surpassed various equally famous brands? The software Shein is the true proof of digital transformation . In fact, it uses very particular software based on artificial intelligence and deep learning .
This software works by using data to reduce errors in trend predictions. Its purpose is to show articles related to customers' interests by personalizing each individual experience. Data processing capability is accelerated by the adoption of machine and deep learning and is essential for forecasting sales. Like every retailer, it uses cookies and algorithms to monitor customer behavior and trends in real time, creating an automatic process that occurs intuitively. Ideas go directly to Shein's design team. Designs are passed to suppliers through the enterprise's central resource planning system , and if they become popular, production increases accordingly. The idea of fast fashion is nothing new to this industry, but this intuitive form of targeting and marketing certainly is.