Post by account_disabled on Mar 5, 2024 12:45:09 GMT 3
The editorial plan and know the different types, to choose the most appropriate for your strategy. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 Creating an editorial plan is an exciting journey that opens new horizons in the world of content marketing. Learning more about how to structure and optimize your content for each platform can transform your communications strategy. Don't miss the opportunity to elevate your storytelling to the next level. Participate in the Storytelling.
Festival 2024 and discover the secrets of the best storytellers to Greece Telegram Number Data capture the attention of your audience. Strategic editorial plan An editorial plan becomes strategic when it is closely linked to the company's marketing objectives. A strategic editorial plan is not limited to programming content, but aims to achieve specific objectives , established in the planning phase. This type of plan takes into account various factors, including the target audience, the most effective distribution channels and market trends. The objectives of a strategic editorial plan can vary depending on the needs of the company. Here are some examples: Awareness , if the objective is to increase brand awareness, the contents will be aimed at presenting the company and its products or services to the public.
Lead generation , if the goal is to generate leads the contents will be designed to attract and engage potential customers, pushing them to leave their contact details. Conversion , if the objective is to convert visitors into customers, the contents will be sales-oriented, showing the advantages of the products or services offered and encouraging purchases. Evergreen editorial plan An evergreen editorial plan focuses on the creation and programming of content that maintains its relevance over time , regardless of current trends or seasonality. This type of editorial plan exploits themes related to the brand or product that can be used at any time of the year, helping to offer quality content for your audience.
Festival 2024 and discover the secrets of the best storytellers to Greece Telegram Number Data capture the attention of your audience. Strategic editorial plan An editorial plan becomes strategic when it is closely linked to the company's marketing objectives. A strategic editorial plan is not limited to programming content, but aims to achieve specific objectives , established in the planning phase. This type of plan takes into account various factors, including the target audience, the most effective distribution channels and market trends. The objectives of a strategic editorial plan can vary depending on the needs of the company. Here are some examples: Awareness , if the objective is to increase brand awareness, the contents will be aimed at presenting the company and its products or services to the public.
Lead generation , if the goal is to generate leads the contents will be designed to attract and engage potential customers, pushing them to leave their contact details. Conversion , if the objective is to convert visitors into customers, the contents will be sales-oriented, showing the advantages of the products or services offered and encouraging purchases. Evergreen editorial plan An evergreen editorial plan focuses on the creation and programming of content that maintains its relevance over time , regardless of current trends or seasonality. This type of editorial plan exploits themes related to the brand or product that can be used at any time of the year, helping to offer quality content for your audience.