Post by account_disabled on Mar 10, 2024 9:39:12 GMT 3
Let's talk about words. If there is one thing I can't stand, it's the banal and rhetorical use of words (and concepts) . I find it unpleasant as a reader, as a professional, but also as a simple "consumer" because she leaves me with the feeling of having wasted time, spending even just a few minutes reading a book, watching or listening to a commercial. I'll try to explain myself better: I approach literature, as well as advertising, with great curiosity, with the keen hope of being amazed by the beauty of the writing, the originality of the concepts expressed, the novelty of the message . Having said this premise, it is easy to understand why, whether it is a commercial or a book, if in a text I find words like love, courage or dreams, I change the channel, move on to the next video on YouTube or close the book.
I believe it happens to each of us: by hearing the same Canada Phone Number things repeated, we end up no longer listening to them or, worse, we find them hateful. Think about the advertisements in this particular moment: don't you get a sort of hives as soon as you hear phrases like "We'll get back up", "We'll make it", "Everything will be fine"? Let's not talk about catchphrases - those in advertising, we know well, are a great result to aspire to. Rather, I'm referring to that annoying feeling of having already heard it. Do you know? I think it's the difference between a good book and a bad book, but also between a good commercial and an absolutely forgettable commercial. Trying to bring together the world of advertising and that of literature.
It came naturally to me to ask myself which books could be useful to those who want to carry out advertising communication without falling into the banal . Some titles came to mind that, rather than teaching how to write, I believe can be of inspiration on the way in which to approach words. Around the world in 12 books Course on the great novels that have made the history of literature 8-10 March 2024 – In presence in Bologna, in […] € 390€ 270 Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 Family lexicon The first text that changed the way I think about words was Natalia Ginzburg's Family Lexicon .
I believe it happens to each of us: by hearing the same Canada Phone Number things repeated, we end up no longer listening to them or, worse, we find them hateful. Think about the advertisements in this particular moment: don't you get a sort of hives as soon as you hear phrases like "We'll get back up", "We'll make it", "Everything will be fine"? Let's not talk about catchphrases - those in advertising, we know well, are a great result to aspire to. Rather, I'm referring to that annoying feeling of having already heard it. Do you know? I think it's the difference between a good book and a bad book, but also between a good commercial and an absolutely forgettable commercial. Trying to bring together the world of advertising and that of literature.
It came naturally to me to ask myself which books could be useful to those who want to carry out advertising communication without falling into the banal . Some titles came to mind that, rather than teaching how to write, I believe can be of inspiration on the way in which to approach words. Around the world in 12 books Course on the great novels that have made the history of literature 8-10 March 2024 – In presence in Bologna, in […] € 390€ 270 Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 Family lexicon The first text that changed the way I think about words was Natalia Ginzburg's Family Lexicon .