Post by rajupramanik7755 on May 19, 2024 6:43:40 GMT 3
Very active in hunting for deals People who tend to save money. They actively look for deals online and use coupons . Brands need to consider the channels to distribute discount programs to them. 3. Gen X's relationship with technology When the Internet appeared, generation X came of age. However, like younger generation consumers, the majority can use technology. They actively use social networks and email. However, there are still many doubts when receiving Marketing messages through technological devices. According to research from Suffolk University: Gen X does not blindly use technology without verifying its positive value. Data and metrics are key to helping Gen X realize this value. 3.1. The trend of continuous use of email More than 80% of Gen Xers say email is their preferred means of receiving information from brands.
So, if your brand is targeting Gen X, newsletters and email advertising UK Email List are great options for effective outreach. 3.2. Gen X and social networks Gen X consumers are quickly catching up with younger generations using social networks. But they are still used in different ways. Theo Pew Research: 75% of Gen X use social networks. Most can use: Facebook, Instagram, YouTube, LinkedIn and Snapchat. During the Covid19 period, Youtube is the number 1 choice of users of all generations during social distancing. Meanwhile, Google Search shows a strong comeback with the Gen X audience. Gen X Trend of using social networking platforms in Vietnam Q2.2020 According to a survey of Internet users in Vietnam conducted by Decision Lab in Q4.2022: Facebook is the leading social media platform for all generations. Meanwhile, the Zalo platform has the second highest usage for gen X and gen Y.
With rates of 94% and 92% respectively. In comparison, Gen Z uses Zalo less than the other generations. However, they use Zalo at a higher rate than international platforms such as Instagram , Tiktok and Pinterest. gene x consumer behavior Survey of internet users in Vietnam Q4.2022. Source: Decision Lab If Gen X follows a brand on social media, the motivation is this: they are looking for promotions. Therefore, brands should keep this in mind when building content marketing campaigns and posting schedules. 4. Which Marketing option is suitable for Gen X? As mentioned, Gen X uses email and (likely) follows their favorite brands on Facebook. However, if you are a brand, do you have any options for differentiation? 4.1. Advertising touchpoints Every generation uses Google and the Google Search engine . While some brands focus their advertising on social media, if you're targeting Gen X, you should continue testing search engine advertising campaigns. 4.2.
So, if your brand is targeting Gen X, newsletters and email advertising UK Email List are great options for effective outreach. 3.2. Gen X and social networks Gen X consumers are quickly catching up with younger generations using social networks. But they are still used in different ways. Theo Pew Research: 75% of Gen X use social networks. Most can use: Facebook, Instagram, YouTube, LinkedIn and Snapchat. During the Covid19 period, Youtube is the number 1 choice of users of all generations during social distancing. Meanwhile, Google Search shows a strong comeback with the Gen X audience. Gen X Trend of using social networking platforms in Vietnam Q2.2020 According to a survey of Internet users in Vietnam conducted by Decision Lab in Q4.2022: Facebook is the leading social media platform for all generations. Meanwhile, the Zalo platform has the second highest usage for gen X and gen Y.
With rates of 94% and 92% respectively. In comparison, Gen Z uses Zalo less than the other generations. However, they use Zalo at a higher rate than international platforms such as Instagram , Tiktok and Pinterest. gene x consumer behavior Survey of internet users in Vietnam Q4.2022. Source: Decision Lab If Gen X follows a brand on social media, the motivation is this: they are looking for promotions. Therefore, brands should keep this in mind when building content marketing campaigns and posting schedules. 4. Which Marketing option is suitable for Gen X? As mentioned, Gen X uses email and (likely) follows their favorite brands on Facebook. However, if you are a brand, do you have any options for differentiation? 4.1. Advertising touchpoints Every generation uses Google and the Google Search engine . While some brands focus their advertising on social media, if you're targeting Gen X, you should continue testing search engine advertising campaigns. 4.2.