Post by account_disabled on Oct 28, 2023 10:44:42 GMT 3
scroll the page and click on anchor links (if available). The more content you squeeze onto a single page, the more frustrating this experience can become for the user, as it takes more effort to find the desired content. Multi-page websites typically have a clear hierarchy of content defined by a header navigation menu and breadcrumbs. Users are familiar with navigating these setups. When configured correctly, these also provide a seamless experience for users to hop between pages at their leisure. Content is often truncated to help users more easily navigate a single-page website. However, this approach does come with its drawbacks. By streamlining your content, you could be failing to include information that your user is looking for and stripping out content with SEO value. Limited potential to acquire backlinks Single-page websites are often transactional and conversion-focused. They typically include minimal content of an informational nature, such as blog posts, studies, or campaign-style pages.
In my first Ahrefs blog post titled “Here’s Why You Should Office 365 Email List Prioritize Internal Linking,” I mentioned how webmasters typically link to content of an informational nature as opposed to a transactional one. So by going for a single-page website, you are likely to be compromising your ability to build quality backlinks. Link building is one of the three key pillars of SEO. By rolling out a website structure that is far from optimal for building links, you’ll be limiting your ranking potential. Having a multi-page website gives you more flexibility to roll out more of the content that naturally attracts links. What are the SEO benefits of running a single-page website? At this stage, you may be wondering why anyone would run a single-page website. Even though I’ve outlined plenty of reasons not to, a single-page website may just be the right fit for you at this moment in time. Many webmasters may opt to run a single-page website for the short term, with a view to expand and scale up their website in the long term. In this instance, a single-page website makes for a nice placeholder or MVP version of a site. They are also relatively cheap and easy to set up. You only need the resource to design, create, and host a single page as opposed to several pages. These are some obvious non-SEO reasons as to why single-page websites may be the right fit for you. There are also some SEO benefits too. They provide a great starting point for brand launches If you are in the process of launching a new brand, you’ll likely be working relentlessly behind the scenes to ensure your full-scale website is ready for launch. A single-page website often makes the perfect placeholder site prior to a brand’s launch (where you will likely switch to the full website upon launch). Having the single-page website in place ensures Google has, at the very least, crawled and indexed your website in time for the brand’s launch.
This helps to avoid a situation where your brand (and website) launches without being indexed on Google. This could be catastrophic, with your website potentially missing out on valuable clicks on the big day of your brand’s launch. Having at least a single-page website in place allows you to be indexed and build up crucial rankings for key branded terms ahead of a launch. PageRank is focused on a single page I mentioned earlier that it’s generally more difficult to build backlinks toward a single-page website. This is certainly the case. However, one advantage to having a single-page website is that you are less likely to suffer from PageRank dilution. All backlinks that are built to your site will point toward a single URL. This means that all PageRank built toward your site is associated with a single page, as opposed to being diluted as authority is passed on through internal links. When PageRank is passed on through internal links on multi-page websites, slightly less and less of the overall value of that backlink is passed on. This is called the “PageRank Damping Factor,” where the value passed on diminished with each “hop.
In my first Ahrefs blog post titled “Here’s Why You Should Office 365 Email List Prioritize Internal Linking,” I mentioned how webmasters typically link to content of an informational nature as opposed to a transactional one. So by going for a single-page website, you are likely to be compromising your ability to build quality backlinks. Link building is one of the three key pillars of SEO. By rolling out a website structure that is far from optimal for building links, you’ll be limiting your ranking potential. Having a multi-page website gives you more flexibility to roll out more of the content that naturally attracts links. What are the SEO benefits of running a single-page website? At this stage, you may be wondering why anyone would run a single-page website. Even though I’ve outlined plenty of reasons not to, a single-page website may just be the right fit for you at this moment in time. Many webmasters may opt to run a single-page website for the short term, with a view to expand and scale up their website in the long term. In this instance, a single-page website makes for a nice placeholder or MVP version of a site. They are also relatively cheap and easy to set up. You only need the resource to design, create, and host a single page as opposed to several pages. These are some obvious non-SEO reasons as to why single-page websites may be the right fit for you. There are also some SEO benefits too. They provide a great starting point for brand launches If you are in the process of launching a new brand, you’ll likely be working relentlessly behind the scenes to ensure your full-scale website is ready for launch. A single-page website often makes the perfect placeholder site prior to a brand’s launch (where you will likely switch to the full website upon launch). Having the single-page website in place ensures Google has, at the very least, crawled and indexed your website in time for the brand’s launch.
This helps to avoid a situation where your brand (and website) launches without being indexed on Google. This could be catastrophic, with your website potentially missing out on valuable clicks on the big day of your brand’s launch. Having at least a single-page website in place allows you to be indexed and build up crucial rankings for key branded terms ahead of a launch. PageRank is focused on a single page I mentioned earlier that it’s generally more difficult to build backlinks toward a single-page website. This is certainly the case. However, one advantage to having a single-page website is that you are less likely to suffer from PageRank dilution. All backlinks that are built to your site will point toward a single URL. This means that all PageRank built toward your site is associated with a single page, as opposed to being diluted as authority is passed on through internal links. When PageRank is passed on through internal links on multi-page websites, slightly less and less of the overall value of that backlink is passed on. This is called the “PageRank Damping Factor,” where the value passed on diminished with each “hop.