Post by account_disabled on Dec 9, 2023 8:01:33 GMT 3
Have a shopping cart recovery strategy Did you know that 97.9% of This data, also from Content Trends 2017, shows why it is so important to have a recovery strategy for those customers. There are several specialized cart recovery programs that can help you increase the conversion rate of your e-commerce. 11. Show customer support channels As already highlighted, while the person has doubts, it is likely that they will postpone the purchase or even give up on it completely. To avoid this, there is nothing better than making yourself available to answer all of your customers' questions. Present help channels, such as online chat, support , telephone or social networks so that the customer can ask questions and ask for help if they wish.
Good service makes all the difference in making the customer feel Phone Number List confident about making the purchase, perhaps even with a larger average ticket. 12. Make use of marketing and social networks marketing is an excellent weapon to increase conversion in e-commerce. It is no coincidence that 58.7% of consumers who participated in Content Trends said they had made a purchase motivated by an . In addition, social networks are also very important to increase public engagement with the brand and increase sales. 13. Analyze your performance with robust tools The analysis of metrics and performance indicators cannot be ignored. In the end, how do you know if the results are improving or which strategy brings the best return without doing that monitoring? There are very good tools on the market that allow you to do this analysis in a robust, yet simple way.
Some of the main ones are: Google Analytics ; Mixpanel; CrazyEgg; KISSmetrics. 14. Invest in design Design goes far beyond aesthetics, how your store looks. On the contrary: Design is directly connected to conversions and can influence your ecommerce conversion rate for better or worse. Some design aspects that are relevant to e-commerce include: contrast of CTA buttons; product navigation and search system; arrangement of the most important information on the pages. Invest in a design that is easy to understand and pleasing to customers, takes into account the psychology of colors , and can attract attention in the initial seconds.
Good service makes all the difference in making the customer feel Phone Number List confident about making the purchase, perhaps even with a larger average ticket. 12. Make use of marketing and social networks marketing is an excellent weapon to increase conversion in e-commerce. It is no coincidence that 58.7% of consumers who participated in Content Trends said they had made a purchase motivated by an . In addition, social networks are also very important to increase public engagement with the brand and increase sales. 13. Analyze your performance with robust tools The analysis of metrics and performance indicators cannot be ignored. In the end, how do you know if the results are improving or which strategy brings the best return without doing that monitoring? There are very good tools on the market that allow you to do this analysis in a robust, yet simple way.
Some of the main ones are: Google Analytics ; Mixpanel; CrazyEgg; KISSmetrics. 14. Invest in design Design goes far beyond aesthetics, how your store looks. On the contrary: Design is directly connected to conversions and can influence your ecommerce conversion rate for better or worse. Some design aspects that are relevant to e-commerce include: contrast of CTA buttons; product navigation and search system; arrangement of the most important information on the pages. Invest in a design that is easy to understand and pleasing to customers, takes into account the psychology of colors , and can attract attention in the initial seconds.